The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Author: Mane' Bin Hammad Al-Juhani
Source: http://www.islamhouse.com/p/191245
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This books cover the historical events of the Islamic Openings through which the word of Islam reached out the whole world. It represents the real Islamic attitude during the war, and real intentions of those openings.
Author: AbdulAziz Al-Shinnawy
Translators: Heba Samir Hendawi
Publisher: Umm Al-Qura for Translation, Publishing & Distribution
Source: http://www.islamhouse.com/p/51906
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Tawheed, the oneness of God, is the core of the Islamic faith. Mankind is assigned the duty of implementing this concept on earth in every walk of life since the days of Adam. However, Satan spares no effort to distract mankind from the guided path. This book points out and clarifies this concept
Author: Abu Ameenah Bilal Philips
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/51847
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The author refers to the Quranic verses and Ahadith by interpreting them in a very simple and comprehensible style, and also brings to light the true status of all the unlawful customs and rituals which are commonly practiced in the society and are detrimental to the faith of Tauhid. Tauhid (Oneness of Allah) is the basis of the Islamic religion.
Author: Shah Ismail Shaheed
Publisher: http://www.dar-alsalam.com - Darussalam Publications Website
Source: http://www.islamhouse.com/p/51908
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People face many obstacles which they think stand between them and repentance, some of which exist within their own selves, and others in the world around them. This brief book clears up this confusion, dispel doubts, explain wisdom and drive away the Shaytaan.
Author: Muhammad Salih Al-Munajjid
Source: http://www.islamhouse.com/p/51819
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